Posts Tagged ‘IPO Consultant’

Investor Relations, Crisis Management And Corporate Publicity: Propaganda Warfare

Tuesday, January 11th, 2011

I remember in college a professor said that, ‘Any publicity is good publicity’. I took that idea with me and tried to apply it early in my career and found the outcome of that concept to be disastrous for a client who was under the same misguided assumption. What university students don’t realize until it’s too late is that instructors teach because they cannot ‘do’.

I have yet to find a professor who was so unbelievably successful in business that he threw it all away in order to mold young minds and shape the future of our economy with tomorrow’s decision makers. To the contrary, those who have a difficult time convincing fellow professionals in the real world of their cerebral preeminence would rather stand in a classroom and spat off statistical concepts formulated and tested by those who this talking head admires yet will never become. It’s a matter of emotional intelligence vs. book intelligence. The former is a prerequisite for powerhouse, contact rich executives and the latter is reserved for individuals that are limited to the creativity and genius of the authors of the material in which they memorize.

The turbulent genre of investor relations, which encompasses crisis management and corporate publicity is limited to the confines of the emotional marathon runner. The up and down swings of this unique niche profession are not for the faint at heart. The ability to parley a crisis situation into that which stimulates trading volume of stock (in a positive manner) is a gift endowed to the street wise, leveraging demigod.

The IR consultants that I know are the guys who get A’s and B’s at a state university, sold vacuums and cell phones the year after college, got their series 7 and after a few years of successful trading, made a nice chunk of cash, got bored and left the industry only to re-enter on the stock promotions side.

They have the technical experience needed to evaluate a stock and test it for chinks in the armor and leaks and they have the industry contacts and street smarts to formulate a deliberate process to promote the company in a way that is conducive to superior public interest and investor coziness.

Successful IR, PR and crisis management really comes down to creating a template for information distribution; once this is accomplished it then in becomes a process of articulating the actual content, good or bad, in a way that reflects the idea that the company’s end result will leave them better off than they are now.

For countering negative press or crisis management issues a company should always have an arsenal of positive information ready to pump out 3 to 1 for the ultimate public distraction (meaning for every one negative, drive 3 positives through the publicity template put together beforehand). What should your template look like? You need a combination of media contacts on all levels (radio, news, TV, talk radio, etc) along with an ample supply of high traffic blogs, article directories, podcasts with large followings, double opt-in email list to investors and shareholders, legislative style spin contractors and powerful bookmarking tools to add to the affect. It is important to test-run through the scenarios before you need them. You’re going to have problems that could hinder your company stock or reputation, it’s just a fact of commerce. Prepare ahead of time so that your crisis management solution is in place. Hire a troubleshooter that can come in and set your organization up with concepts that will free your head from the noose that would otherwise cause your company’s demise.

Characteristics to look for in a consultant of this caliber would be: even keeled and calm, no nervous habits such as nail biting, sniffing, shuffling feet etc. Watch out for name dropping to base their abilities off of their association with another entity or individual, hiring a consultant like this will result in failure and they’ll pass the buck and won’t be accountable. Watch for the involuntary micro expressions controlled by the subconscious mind. To measure this, ask a few trigger questions you know the answers to and watch for the facial reactions immediately after the question but before the verbal response.

Next, ask him questions that would need modified or critical thinking and again, watch for the facial expressions. After you’ve discovered his ‘tells’ you should be able to effectively proceed with a general comprehension of the truth and lies (or over exaggerations) during the qualifications interrogation. Have him run you through scenarios that he’s worked on in the past and the processes that were put in place before hand or on the fly to deliver a powerful end result for the client. Ask him to elaborate on his most powerful crisis management tactics. Find out what he’s done on the IR side to generate trading volume and share price strength. Ask him how he would take your product or service and pump it through his PR stratagem for optimal outcome.

Again, this specialist is a dynamo, not an instructor and they are more of a strategist than a general tactician, meaning they are able to apply the tactical knowledge that the public has access to but apply it to his current environment, good or bad, for a strong, predictable end result.

Find out how to globalize your business or You’re your Company Public , Find out how to Structure Your Company to grow fast and raise capital

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Tuesday, January 11th, 2011

Are You Taking Your Company Public? Warning: Hang With The Big Boys Or Get Crushed Let’s see, for the gargantuan corporate conglomerate with bottomless pockets, flooded with cash there are the options of and IPO on the NASDAQ or NYSE but for the remaining 99% of corporations to intelligent and seasoned to fall for the venture capital equity snatch yet in an industry that isn’t appealing to private investors there is the OTC market.

The OTC market is pretty much comprised of the smaller exchanges such as the OTCBB, London Exchange, Frankfurt Exchange and of course the ultra-pointless and almost laughable Pink Sheets and Toronto Exchange. The strongest of the OTC ‘type’ exchanges is the OTCBB which delivers strong trading volume, minimal financial qualifications for listing and with the PCAOB audit, 10k and 10q filings; shareholders always have the ability to check on an SEC compliant process of financial filings for a solid grasp of the truest position of the company.

One of the most attractive aspects to the OTCBB is that many consider it a ‘pre-NASDAQ’ structure which makes it easy for a company with the proper daily trading volume, share price, corporate criteria etc. to bump up to the NASDAQ, the main advantage being access to a heavier trading volume and more access to funding options to trigger growth and stability.

The biggest downside is the process of getting on the OTCBB. There are countless steps to achieve that almighty symbol and only a handful of consulting firms have a full comprehension of all the intricacies involved in not just obtaining a symbol for trade but everything else during the pre and post IPO timeline that makes a corporation successful both short and long term.

With 20 years in the industry I can honestly say that there is only one company that has mastered this exchange and has a track record of success that is so off the charts that it is virtually impossible to hire them as they are now established enough to take on deals for equity as opposed to fees which places them in a premium and almost untouchable class all to themselves.

Princeton Corporate Solutions Inc. now based in NYC takes their clients through the most rigorous pre public structuring phase that they will transform even the most trivial of aspects to a company to strengthen their ability for globalization, scalability and IPO success. They have a ‘political tie in’ solution that will catapult an organization to the premier power position in the industry. PCS’s strategic alliance facilitation will have you eating lunch with the most influential international players in your industry and as for their globalization process, let’s just say that CEO, James Scott is connected from top to bottom in both US governmental affairs as well as European Union and Asian proximities, you’ll be an international economic machine gun in a land of bows and arrows. The positioning and partnering process of a company is crucial to a solid public existence.

For those of you about to take the dive into the public market place for capital and are considering the OTCBB as an option hire a consultant with a team. This team should have, at a minimum, PCAOB firm, transfer agent, Edgar agent, S1 attorney, IR group, crisis management agent and solid market maker. The good consultants will stick to SEC solicitation compliance and never solicit new business with previous trading symbols as most seasoned consultants are not licensed securities dealers so that they can assist their clients with a full range of solutions without having their hands tied with federal restrictions.

While the above represents the minimum requirement when you consider an IPO facilitation firm, the reality is that will only boost your chances of getting through SEC comments, audit and then the FINRA issuance of a trading symbol. To survive and thrive as a public company you’ll almost certainly need your consulting firm to take over the following restructuring aspects to your corporate model: board of directors and advisory board overhaul, C-level executive qualification and hiring, legal team interview and selection, corporate alliances, international scalability plan, government introduction solutions for involvement in agenda driven processes, political lobby introductions for furthering congressional and senate member corporate economic involvement and of course PR (and this is only pre public).

Post public you’ll need an investor relations process customized by the securities gods and facilitated by a team of prophets with connections that, right now, will seem almost superhuman. To capitalize off of your new public company you need trading volume which doesn’t happen by itself. You’re going to need newsletters, shareholder update processes, webinar productions, phone room participation for introducing your company to the marketplace, road show strategy, radio, TV and internet expert panel involvement and much more. Unless you can do this, stay private, you will never make as a public company without this.

Lastly, your quarterly and annual reports tell the current and potential shareholders about your growth goals. Oh, you didn’t think that you could grow your public company organically did you? No sir, ‘mergers and acquisitions’ is the name of the game for growing at a pace that will keep shareholders and bring in new funding opportunities. Your consulting team must put an M&A process together for your company complete with both identification as well as facilitation.

If you’re going to go public, you may as well stay public. Get it right the first time and you’ll grow faster than you’ve ever dreamed possible.

OTCBB, OTCBB Requirements

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IPO Consultant – Globalization Strategist – Taking Companies Public

Tuesday, August 10th, 2010

It’s outside the nature of the strong willed, motivated IPO consultant, global strategist or structuring consultant to give up and through in the towel but sometimes failure is the only option. When you deal with a company, which will represent most of your clientele, that will follow instructions to get from point A to point B you can help them succeed promptly with little resistance and you can optimize their position with relevant ease if you are truly qualified for the contract that you’ve taken on.

But when you step into an organization that at first is motivated and then because hesitant and fights you on the aspects of your solutions that will help them but they need in depth descriptions and conference calls in order to move on one minute detail of the strategy it’s time to step away. Benchmark your fees so you don’t have to negotiate a refund.

Get a small retainer and set up the remaining fees that are bench marked, success first, then payment. This way the worst that could happen is that the company get’s free services and you walk away leaving the company better off than when you started and they have no angle in which to speak maliciously about you.

If you have a client that brings you on and then fights you for change there is a deeper rooted issue at play. There are psychological elements of insecurity, inferiority, partner disputes, undisclosed debt and other things that are outside of your control so don’t take giving up as failure. Sometimes stepping away is best for the company but only if your billing cycle is as described.

It’s important to leave the company better than it was before your were contracted. Your job as a consultant is about creating value and sometimes creating value is limiting your ability for personal capitalization.

Take it on the chin and move on. There is no shortage of assignments for good consultants in this desolate economic climate.

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Advantages To Taking Company Public – An Insider’s Guide To Taking A Company Public

Tuesday, August 10th, 2010

When companies contact us about going public they will typically start out by saying something like, “I’ve been watching your videos and have been following your company in the media for a while now” or “I’ve been reading your articles about globalization and going public over the past few months and…”. My point in stating the above is this, I’ve never had a company that calls and says, “We were going to get a corporate line of credit but figured we’d go public instead”. Companies that are going about this the right way will have spent time preparing their company to go public and they’ve taken the appropriate initiatives to set up post public finance options, investor relations and other efforts that are conducive to their company performing in the aftermarket.

As an IPO consultant it’s not my job to sell the company on why they should go public. It’s my job to question their motivations and play devil’s advocate to try to test their theories and inject factual information that will either make them more confident with their decision or talk them out of taking this path. Proceed with caution. If you get an IPO facilitation firm on the phone and they are absolutely in love with your company, idea and plans from the onset of the conversation, chances are you’re going to regret it in the end as this consultant has too much time on their hands and sees an easy ‘fee oriented’ target.

Going public is a mutual effort and can only work if both sides are going to make out financially in the end, not upfront. Consultants that charge front heavy fees are typically not going to be around in a stabilization or advisory capacity once you are public which means you’ll almost certainly fail to raise the public capital you’re seeking. Instead, find a consultant that levels out their fee structure with a general retainer fee and most of the compensation on the back end. Retainer fees of $40k to $50k are common among established and legitimate consulting firms. You’ll also have the PCAOB audit which will range from $10k to $30k and the S1 filing and comments fees for legal should be tied into the back end with some general expense compensation during the process. Your market maker attachment and 15c211 filing should also be included in back end equity by the consultant.

As far as equity compensation keep in mind that if a consulting firm wants to take all upfront fees and makes no mention of the post public equity distribution then they are taking you on as a client for the wrong reasons. If they believe in your concept and truly want to get involved to assist you in a well rounded, strategic offering they will insist on an equity stake of 5% to 20% depending on how much pre public structuring and strategies as well as post public work must be done.

In going public your company can become a globalized, stable industry powerhouse but attaching yourself to the wrong facilitator upfront can damn your efforts before they begin. Find a well published, full service consulting firm that will take control of the situation so you can focus on your business and not have to worry about the intricacies that can destroy your offering potential.

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Globalization Consultants – Mergers And Acquisitions – Organic Growth Is Not Enough

Saturday, July 17th, 2010

In a perfect world public and large private companies could experience rapid growth by simply treating their client base right and taking and gradually making more transactions to increase revenues to subsidize the additional costs of more locations, employees etc. This is fine if you’re only trying to build a company worth a few million and then fold up when you’re ready to retire.

But if you are looking to build a legacy company that you can hand down to generations, create jobs, expand globally and constantly have a steady stream of purchase and merger offers as a safety net, you need to grow through acquisition and the best way to raise the capital for this process is to go public.

Going public is a technical process where the post public promotion referred to as IR or Investor Relations is the key to stabilizing and growing your share price. Limit the volume of shares for public consumption, pump out maximum publicity, make brokers and investors comb the planet to find available shares and force the price to grow by leaps and bounds by creating demand.

When you need funding use PIPES and pay off the loan so the PIPE firm doesn’t liquidate the shares onto the market, get those shares back. I had a client email me a letter he got from a Do It Yourself investor relations firm. They claim to be able to train CEOs of public companies to take care of the IR campaigns for companies on the London, OTCBB and Pink Sheets. The claim that they can teach you to never need the services of an IR firm again and my response to this client was….Um…Are you an idiot? I guess I was a little upset since I own five percent of the company that he was proposing this DIY solution for IR.

Here is the deal. You need to three basic things to have a solid investor relations campaign. First you need a Pump solution. Don’t confuse pump with pump and dump. Remember, you always want to limit the shares put out to the public but you need to pump public demand and hunger for your shares to keep the price where it’s high enough to use as collateral for loans to subsidize growth without having to release more shares onto the market.

Next you need volume. Keep the shares that are in the market place moving. Hold corporate shares to your chest and keep the shares in the public moving, without volume you won’t be able to do anything with your stock. Don’t mistake the concept of creating volume with releasing shares into the public to create cash. Last but not least you need to be in the public eye. You need to have a publicist that will get you on industry expert panels on radio, tv, blogs, podcasts and every publicity medium in between. Get your CEOs face, company name and trading symbol on the bottom corner of everything including but not limited to the bicep and forearm of every sales executive in the company. Ok maybe that’s a bit much but my point is an organization that stands together behind their CEO is an organization that will survive and thrive.

These were just a few of the points that one needs to consider when going public, trying to stay public and promoting a public company. In this industry the old conviction of . . . Believe none of what you hear and half of what you see is the golden rule.

15c211 Filing, S1 Filing, Taking Your Company Public and Investor Relations Free Video Download , Take Your Company Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Free Video Take Your Company Public and Expand Globally FAST We Can Make Global Growth Happen For Your Company

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IPO Consulting – What You Must Do To Succeed – Over The Counter Bulletin Board

Tuesday, July 13th, 2010

IPOs and Taking Your Company Public: Why Do Public Companies Fail? There are a few things that one needs to consider when strategizing to take a business public on a major exchange: corporate structure, the speed and efficiency at which the IPO is facilitated, the market creation post public with corporate publicity strategies and investor relations, relationships to secure ongoing financing and finally strategic growth through acquisition.

The corporate structure is the foundation to the company which includes a strong ‘C’ level leadership boasting a pedigree of steeped experience and professional track record.

The board of directors must be seasoned and solid composed of industry specialists in the finance, advisory, legal and distribution sectors of the industry and finally the corporations strategic alliances must be in place and strong to pad the business model and help the company grow.

The speed at which the company achieves a trading symbol is important not only to the company but the seed capital investors who want a rapid turnaround on their investment. The audit, SEC filing, 15c11 and FINRA approval need to be orchestrated by experts to complete this task in a timely manner or this process can crush your company as opposed to enhancing it.

Now that you have your trading symbol you need to create the market. Don’t count on your market maker or broker dealer to do this as they are simply a vessel to complete trades and vouch for your company on the securities level. You need powerful investor relations (IR) and corporate publicity. You should also consider publicity strategies for your ‘C’ level executives to brand them as industry experts to add legitimacy and strength to your presence and market position.

Don’t forget PIPES and other post public securities monetization solutions. These companies can offer a lifeline if you’re company is seeking expansion or acquisition capital. Make sure you get references! The last thing you want is a PIPE firm that gives you a 60% LTV (or less) against your stock and then crucifies your company by dumping the stock, ouch!

If your company is in the correct phase of evolution, growing and ready for that next level, think: OTCBB. It’s fast and relatively affordable and if you’re corporate strategies are in place you could rake in some serious capital fast for your corporate expansion.

Looking to Grow Your Company? , find out how to Structure Your Company and Grow Fast With an IPO

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Take Your Company Public – “The Princeton Effect” – The Most Powerful Economic Movement In 100 Years

Thursday, July 8th, 2010

For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.

Yes, this industry has been nothing but lies and chaos, that is, until about 8 years ago. A small consulting firm called Princeton Corporate Solutions began to take this insider knowledge and make it available through very public articles and blogs. The blog on their website is one of the premier global economics and IPO blog stops on every economist’s pilgrimage to seeking and using investment banking, global commerce and IPO knowledge written by the hands of the masters.

The PCS blog does something that no other financial blog in the world does, they take away the technical jargon and in plain English, patiently and painstakingly take the reader by the hand and show them how something like having a personal bank account with a top tier institutional lender can be adding debt to your children’s tax liability 20 years from now.

They talk about the ‘unspoken’ truths of how if a country wants to hurt another country that is not cooperating with insiders, then the insiders want to impose economic sanctions on these decanters and inflict pain by damaging trade relations, threatening IMF intervention or liquidating currency holding to further damage the company who’s not playing by the rules of the establishment. Taking the military into a country is more for statement than anything as economic sanctions are the most powerful tool of war without lifting a single gun and the goal is to get the citizens of the country fed up and wound up so that they force internal changes within their borders to get those sanctions lifted but this rarely happens. The economy will eventually weaken and big business will step in with fists full of Uncle Sam’s money and start introducing the locals to the finer things in life, the luxuries that they could have but their president doesn’t want them to have them etc.

The exposing of how institutional insiders and politicians toy with the system is now termed ‘The Princeton Affect’ named after Princeton Corporate Solutions. “I think it’s a Wall Street Thing” says James Scott, CEO of PCS, “I just got so sick of hearing the lies on TV and having all the zombies at home watching and believing all this garbage. All we are trying to do is help the little guy understand what he is truly up against when trying to run the company in this economy.”

Global economics affects everyone with a pulse on the planet yet so few people understand it, ‘The Princeton Affect’ is the crystallization and simplifying technical economic issues in a way for the common man to increase knowledge and understanding on how to best protect oneself and grow during this difficult time as a business owner or C level executive.

Want to find out more about the Number One Financial blog on internet?, then Brad Heatherington suggests this site on how to choose the best Globalization Consultants for your needs.

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How To Raise Capital – Expansion Consultant – IPO Consultant – A Must Read

Sunday, July 4th, 2010

The US is a game preserve and the entrepreneur is the endangered species being hunted by political poachers. Don’t expect a solution by government bureaucrats that use band aids intended to provide a temporary and sub-modest patch up, only problem is this band aid is suppose to close up a bazooka shot to the chest so don’t wait on resolutions that will have a lasting effect.

So what is the solution? When a company is fighting for survival who can they turn to? Two groups that will only hang string you up and hang you to dry are politicians and institutional banks. Both of these sectors of industry are parasites who will eat you from the inside out and then transform into maggots to feast on your rotting flesh.

Strange wording for a financial paper but this is reality. So again, who can you turn to for guidance? That answer is both simple and simultaneously complicated as there are multiple sub sectors of finance each with their own good and bad issues. Seek out a consulting firm that offers turnkey solutions with a contact portfolio that could gag a horse.

To raise money and facilitate quality strategies that will get you from point A to point B a consultant must have contacts with accredited investors, investor relations strategists, market makers, securities attorneys who can bang out 10k and 10q’s as well as constructive counsel for mergers and acquisitions to assist in strategic growth. Your consultant also needs to know where to look and uncover powerful strategic partners that can enhance and induce your company’s expansion efforts.

Many companies are using a regulation d solution also known as a private placement memorandum which uses the SEC loopholes of Reg D 504, 505 and 506 for pre public fundraising and bypass the ‘wild west’ factor of the pink sheets and go to a pre NASDAQ trading platform such as the OTCBB. A solid consultant can complete the task but qualifying them should not constitute drilling them on past transactions and other pointless interrogation tactics as this will only push away the good consultants and bring the scumbags in by the truckload as this type of skepticism is something that the fly-by-nights are comfortable with and use to. Instead ask them for a plan on how they anticipate taking your company from the beginning to fund raising stardom.

Their plan should include corporate structuring and strategies, board of directors selection, advisory board selection, acquisitions strategy, SEC auditor, S1 attorney, market maker for your 15c211 and enough investor relations and corporate publicity to force the continental shelf into movement.

Settle for nothing less than strategic and all inclusive consulting solutions when raising capital and going public or you’ll find yourself in the precarious dilemma of having your public offering piecemealed with no one to hold accountable at the end of the day and believe me, that is the last place you want to be because those companies end up being shelf corporations that are so riddled with holes you can’t even sell them off for a reverse merger.

Get the entire plan from your consultant before signing that contract and moving forward.

Learn more about Taking Your Company Public. Find out how to Raise Capital Fast by taking your company public

categories: Take My Company Public,Private Placement Memorandum,IPO Consultant,IPO Consultants,Take Company Public,Over The Counter Bulletin Board,How To Raise Capital,Expansion Consultant,IPO Consultant,james scott

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