In winning the Import Factor of the Year award from Factors Chain International (FCI) in late 2007, it seems the unit is ready to take on the challenges ahead. For Linder the award was a true honor. “It demonstrated the quality of our associates and the support of our bank,” he says. The company began offering international factoring in May 2005. “To go from start-up to best in the world in two years is an incredible feat,” he notes.
BB&T, in its recognition, was the only American company honored with an FCI award and, Linder notes, was also recognized as the best in the world out of the 232 FCI members in 63 countries. What makes BB&T so good at what they do? Linder explains, “We have a great group of people that already had a lot of existing experience and client relationships with the correspondents overseas. I just think that we have consistently been more responsive and reliable than our competitors.”
Following the Opportunities
BB&T started its factoring unit in 1997 by acquiring North Carolina-based Phillips Factors. Then, as with just about every factoring company in the United States, everything was domestic. But BB&T changed its transaction “border” by starting its global focus three years ago, hiring Linder as a managing director of the International Factoring team. Although the unit is supported by the parent bank, it has local autonomy, he says. Many of the division’s clients are middle-market companies with $5 million to $25 million in revenue. “There are smaller and larger clients, of course,” Linder says, “but this seems to be a real sweet spot for us.”
Based in High Point, NC, the factoring unit has a number of customers in the furniture and related industries. Linder states that the company does a lot in risk mitigation services “but is constantly on the prowl to try to find niches to fill into the portfolio.” He explains, “We look for growing, profitable companies with a strong management team and a proven track record. Interestingly, most of our clients do not use us for working capital; they use us to manage their accounts receivable.”
The unit’s goals – keep on growing. “The plans are to smartly and organically grow the factoring portfolio. We do this by working jointly with our banking network and selectively targeting prospects by direct solicitation. We have more than tripled in size since 2005, and are constantly reengineering our processes to accommodate our growth and to continuously provide our clients with the ‘Perfect Client Experience.’”
Linder’s division is also actively working to integrate its products with the company’s payment services, supply chain finance and international service groups. As a result, the company will be able to offer a “fullyintegrated, seamless supply chain finance initiative for the bank’s clients.” This new initiative came about, Linder says, because of the company’s constant ability to listen and anticipate its clients’ needs. Something, he notes, that has kept the group a step ahead of its competitors.
“I think a lot of the institutions that have departed the business probably regret that they did so. I don’t think they had the foresight that BB&T had that factoring, in and of itself, could be a lot more than the way it was currently being offered,” he says. “For us, it is a part of the entire supply chain financing solution. BB&T saw it, they understood it. I think some of the others that bailed out didn’t recognize what they had and now they are all scrambling to catch up. The factoring platform is a perfect platform to be able to add on the additional services…”
” We look for growing, profitable companies with a strong management team and a proven track record. Interestingly, most of our clients
do not use us for working capital; they use us to manage their accounts receivable.”
Crossing Borders
BB&T Factoring Services is unique, Linder says, in that it is split evenly in providing both domestic and international services. “This gives us a much more diversified portfolio and allows us to better manage industries that were typically nontraditional in our industry.”
Because of trade flows in the current economic environment, he forecasts that international factoring will surpass domestic in the foreseeable future. “We are simply following the needs of our clients as they are participating more in the globalization of business. What we offer is a
high-quality, personalized service. Our goal is not to be the biggest, but simply the best provider of factoring and related services.”
He’s been seeing this international trend for quite a while, and anticipates it continuing in the future. Two decades ago, most clients were manufacturers, domestically sourcing and producing goods. “Through the course of time, that has really shifted to where most of our client base now are importers and they are globally sourcing their goods all over the place, primarily in Asia and specifically in China. But it as been interesting to follow the evolution of this business cycle, and we decided we needed to understand how to finance importers and meet the needs of the importers.”
BB&T does this, he says, by being one of the first to figure out how to finance the importation of goods. “What we needed to understand was how to finance the working assets of the importers, which is typically receivables and inventory. I just think through the course of time, we developed a real expertise in how to do that.”
And Linder knows what he’s talking about. Over the years he has built an impressive resume, which landed him in his present role. After graduating with a B.S. in Finance and a Master’s degree in Business Administration from Florida State University, he joined C&S Bank in 1989. He remained with the bank and its successors, including C&S/Sovran, NationsBank and Bank of America, until the unit was sold to GMAC at the end of 1999.
Throughout those years he served as a national sales manager, southeast region manager, northeast region manager, and then moved onto managing director -international and president of Bank of America Commercial Finance, and had the same role as president with GMAC Commercial Finance’s Factoring Division.
Maintaining a Strong Support System
He joined BB&T in March 2005 heading up International Factoring, and more recently took on his present position assuming the responsibilities for the domestic factoring operation of the unit. It didn’t take long for Linder to feel at home and it started, he says, with the people. “That started really from the chairman on down. I was convinced of their commitment to the business…”
BB&T, he says, was very excited about what we could do. “They had a good factoring platform already that we could build on top of. And I just felt very comfortable personally with the associates here and especially the management team. Quite frankly, it surpassed my expectations and I had pretty high expectations.”
It’s his experience and excitement of the industry and of his company, that will assist the factoring unit in reaching new heights and surpassing all borders. He sees factoring as having more and more of an international “flavor,” and with the unit’s ability to accommodate the supply chain financing needs of its clients, there’s no other result than to grow. “Given what the U.S. is doing in terms of trade flows and trade deficits, it’s going to be a bigger issue in the future rather than a smaller one. But I think that means we can count on some pretty good growth coming from that segment,” he says.
Factoring Key in Market Downturn
And in these current uncertain economic times, Linder sees factoring helping the situation for two reasons. He notes that many financial institutions have been mismanaged and are now reluctant to provide loans while others have liquidity issues to solve.
Relative to the competition, he adds, “BB&T is in a very good position to be in the factoring business and to offer the liquidity the market needs.” Secondly, many are now concerned with credit quality and he says, BB&T offers risk mitigation and risk avoidance tools for those companies that are looking for factoring options that provide these safety nets.
The bank, he adds, helps ease any risk issue for clients because of its solid footing. He explains the bank’s ability to aid the factoring business continue to succeed. A foreign factor is looking to BB&T to buy the receivables and also give credit protection to buyers in the U.S. “So the risk they take is BB&T’s ability to repay them. So that the credit risk and credit worthiness of BB&T relative to the competitor’s is extremely good; that certainly has helped us attract more incoming business. Having BB&T stand behind us is a huge advantage…”
Digging Deeper
Linder sees credit quality as being one of the major challenges for factors in the next year into 2009. “I think we have to be careful ourselves of the uncertain retail environment. We’ve seen a definite softening and the payment trends are deteriorating.” Credit quality he says, “will be absolutely paramount to our success.”
To keep BB&T’s credit on the up and up and safe from any future problems: dig deep. “We have to continuously dig for better information and we have to very closely monitor the trends in the retail environment in particular. We have to anticipate rather than react. I guess those of us that do that better than others will be the winners and those who don’t will be the losers.”
With its past and current state of mitigating the risk and the constant support from the bank, he sees BB&T Factoring Services more than able to meet this challenge. “BB&T has been and is a great place to work. The environment here is extremely supportive and I firmly believe we have the commitment from the bank to not only continue in this space but to grow it.”
BB&T Commercial Finance, he says, is one of the six top corporate initiatives within the company. “Having that confidence of commitment I think translates into a better client experience. Our clients, when we tell them we’re in the business and we’re committed to the business, I think we say it wholeheartedly believing it and I think our clients feel that too…” abfJ
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